In today’s fast-paced business world, networking events and business development strategies often revolve around the question, “What can I get out of it?” However, a shift in mindset towards playing it forward can lead to more meaningful connections and sustainable success. In this blog, we’ll explore the concept of playing it forward in business development, drawing insights from a podcast conversation between David Carr, the force behind Steward Your Business; Charlie Chen, a cybersecurity specialist, and guest speaker, Luke Kibler.
The Essence of Playing It Forward
At the heart of playing it forward is the idea of cultivating a collaborative and supportive community. Instead of focusing solely on personal gains, businesses should strive to build genuine relationships, nurturing an environment where everyone can thrive. The podcast conversation emphasizes the importance of the human-to-human (H2H) connection in business.
Zig Ziglar’s Famous Quote
The conversation also delved into Zig Ziglar’s famous quote, “You can have everything in life you want if you just help enough people get what they want.” This encapsulates the essence of playing it forward, emphasizing the reciprocity of genuine efforts to support and assist others. Regardless of whether a business operates in a business-to-consumer (B2C) or business-to-business (B2B) model, the fundamental principle remains the same: business is about human relationships. Building trust through genuine connections lays the foundation for successful collaborations and business transactions.
The Law of Reciprocation:
Luke adds insights about the law of reciprocation, comparing people to gardens that thrive when tended and nurtured. By giving without expecting immediate returns, individuals and businesses create a positive cycle of reciprocity that benefits everyone involved. Referencing the Business Networking International (BNI) motto, “Givers Gain,” the three gentlemen reinforce the idea that a giving mindset leads to receiving in return. The BNI philosophy encourages members to focus on what they can contribute to the network, fostering a culture of support and collaboration.
The conversation also highlights the pitfalls of transactional approaches to business development. Relationships can turn sour when interactions become solely about extracting value, and the desired outcomes may not materialize.
Sowing and Reaping:
Drawing parallels with the spiritual law of sowing and reaping, the podcast emphasizes the need to plant seeds before expecting a harvest. This metaphor underscores the patience and persistence required to build meaningful connections that lead to successful business outcomes.
Key Takeaways:
Playing it forward in business development is not just a strategy; it’s a philosophy that can transform how businesses interact and thrive. Businesses can create a community where everyone benefits by fostering a culture of collaboration, genuine connections, and support. So, the next time you attend a networking event, consider the power of playing it forward – you might be surprised at its positive impact on your business journey. Watch the entire podcast here.